Sweet Social Media Solutions from TweetSuite

There are so many apps to help you manage and grow your Twitter accounts, and it does feel like we’ve tried most of them over time!  We manage a number of Twitter accounts for our clients, and each has a unique issue to manage, so we’ve had a go at many of the established and new entrants to the Twitter app world.  If you’ve not delved deep into this area, here’s a useful list of 93 such apps .  Many of these are quite specific with well-defined objectives, whilst some try – and often fail – to be all things to all users.

 

TweetSuite social media solutionsIt’s not often we come across one which actually does something different and incredibly usefully too – but TweetSuite does.  The list of functionality covers many of the things other tools already do – the best time to tweet, for example, along with finding influencers, keyword searches, finding those who’ve unfollowed you and such like.  You can also schedule posts, even using a bulk uploader to save endless copying and pasting into spreadsheet cells.

 

What is exceptionally useful and unique is their random scheduling function.  We have followers on our Twitter account from all round the world, in all the time zones.  Everyone has habits but if we only tweet when we’re accustomed to being online then we only reach the same people over and over again; we need to be able to reach people 24/7.

 

We compose the tweet and choose how often we want it to go out, and in which time slots, and the TweetSuite programme randomly posts our Tweets.  You can slow it down or speed it up, depending on how many posts you want to go out.

 

We’re impressed, it makes our lives easier, which is an important factor!  And with a very reasonable entry price of just €9 per month for up to 10 accounts, you can’t go wrong.  Check out the range of things that TweetSuite can do here…

 

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Do Inspirational Quotes Engage People on Twitter?

In the social media world, content is king – which means engagement is queen… because if nobody is reading and acting on your content then you’re wasting your time and money.

 

What is Engagement Rate?

Twitter monitors who does what to your tweets.  They know how many people like your tweets, retweet them, and reply to you.  Divide this into the number of impressions (the number of people who have seen your message) and you have the engagement rate, expressed as a percentage.

 

What is a good Engagement Rate?

Often the bigger your account, the lower your engagement rate.  When Katy Perry’s rate was measured she had 98 million followers and an engagement rate of 0.02%; Justin Bieber, 94m followers had 0.17%.  Barack Obama, with 88m followers managed an impressive 0.7%.

 

On a rule of thumb, anything over 1% is doing pretty good.

 

Improving your Engagement Rate

It’s no good just having great content, it has got to generate engagement from your audience.  So when we came across a product which says it will increase engagement by delivering interesting posts your audience will engage with, and there’s a free trial, it made sense to give it a go.

 

Finding Inspiration?

Personally, I don’t like the motivational quote thing – I find them banal, bland, and actually quite uninspiring, but I can see why they ought to work.  Pretty pictures and ‘meaningful’ words get likes on Twitter, after all!

 

The quotes service we found had automated delivery and was offering a free trial month with two tweets every day.  Part of the set up included personalising the choice of quotes and images.

 

We chose to run this on a mature account with high follower levels but falling engagement rates.  We chose those aspects on the set-up which most closely mirrored the character of the account, and designed to appeal most closely to their existing followers.  We clicked the Go button, and sat back to watch engagement grow…

 

The Delivery

Except it didn’t.  We tested it for just under a month in October, with a total of 57 inspirational quotes posted.  In previous months, engagement rate was averaging just over 1% – in October, it was 0.8%.  Studying the engagement rate on the inspirational quotes showed that the rate on those posts was only 0.47%.  In actual terms then, the inspirational quotes reduced the overall engagement rate on the account.  Reach was impacted negatively as well, although not by such a high degree.

 

It’s possible that using inspirational quotes will work well on some types of accounts but it didn’t work on this trial.  We concluded that we will keep writing our original content because it works better.

 

What’s your experience – have you used a quotes service on your account?

 

This article is also published on our Portugal Central website.

How useful are Customer Services?

Are we more likely to get a sensible answer from within our own circle of friends than from a customer service team?

Does anyone remember a play called “6 Degrees of Separation”?

I watched it in the West End years before Facebook launched and all through the growing popularity of social media have often recalled the theory which, according to Wikipedia, is “the existential premise that everyone in the world is connected to everyone else in the world by a chain of no more than six acquaintances, thus, “six degrees of separation””.

A few weeks ago, we posed a question to Tesco about getting that sticky glue off their jars so we could re-use them for homemade jam and chutney. We never got a sensible answer from them on either Twitter or Facebook but we did get several answers from friends as well as from helpful people who we don’t know. I tried one of the suggestions from a relative and bingo – job done.

It makes me wonder whether the Tesco customer service team is just a PR exercise, poorly resourced, unknowledgeable or whether they are just less likely to know the answer to something I need because they have less in common with me than my own connections do. Mark Zuckerberg recently described this phenomenon as living in a bubble – he was talking about fake news and how it proliferates because people trust posts from people they know. In that case it had a negative impact but in ours it’s positive and it also shows just how powerful social media can be.

Ever stumped for words?

Are you ever stumped for words? Would you talk to this dog?

Dr Feelgood were playing Wisbech Rock Festival on Sunday, and as we’re currently foster caring for Shaman’s Legacy Dog Rescue, we thought we’d take our little friend with us to see how she did in the crowds.  She was a star – very sociable with everybody and every dog she met…and she met quite a few!

Any dog owner will tell you that they speak to more people when they have their dog with them. Dogs break down the social barriers (real and imagined) that prevent people from talking to each other.  All sorts of different types of people felt comfortable to come and speak to us and our dog – people who would never have done so under other circumstances. And it made the occasion much more interesting and enjoyable.

Businesses are sometimes struck dumb when it comes to joining the social media conversation. Lack of time, lack of confidence or just lack of something to say – We can help. Every business faces different marketing challenges but these challenges are unlikely to be unique or unsurpassable. We’re professional marketers and communicators and we’ll present your business in the way you’d like on social media.

 

Making the most of Crowdfunding

Are you interested in how to make crowdfunding work for you – many businesses would say you should be!

Make crowdfunding work for youA lot of businesses have found it difficult to get funding from banks – which has always been the way it’s been done.  Increasingly, businesses are beginning to look at crowdfunding as a viable alternative.  Originally used mainly by charities to fund small projects, crowdfunding has developed fast.  There are now many different platforms, all offering slightly different packages.

For many, this may appear daunting.  When you’re looking for funding, you need confidence that you’re going down the right route.  A new website – CRUCIAL Crowdfunding – is being launched at the end of May which aims to make crowdfunding simple, by showing you how to make the most of the many opportunities available.

One of our sister companies, Third Sector East in conjunction with Barwell Accountants are putting on a workshop to help people through the process.  If you’re considering growing, or needing investment at any time in the near future, come along to this FREE workshop where we’ll look at:

  • which type of crowdfunding is best for you – debt or equity, donation or reward
  • how to choose which of the many different platforms around is most suitable for your project
  • planning your critical pre-campaign period so you are able to make the most of the campaign itself
  • managing the campaign itself so you are best able to secure success

The workshop takes place on Wednesday 7th June, 2pm till 4pm, at the KLIC building in South Lynn.  Places are free but limited, so you need to book to reserve your place – go here to book.

Get more e-shot opens…

Not only are we on the receiving end of countless e-shots, we have to admit to sending out our fair share for ourselves and clients.  There is, of course, a complex science behind successful email campaigns.  One of those key variables is the subject line – if it doesn’t grab you immediately, you’re not going to click it open, which is what it’s all about.

We tend to open a lot of e-shots anyway, as we’re naturally inquisitive and are always looking for new angles.  When we were told that this one included 144 catchy email subject lines guaranteed to stand out in a crowded in-box, of course we gave them an open!

We’re interested in what you think, though, as, to be honest, we’re not as impressed as we hoped.  A useful starting point, perhaps, but we think we could do better.  Keep an eye on your in-box…

 

Celebrate all things Indie – and Vote for us!

punk-flierNot often do small independents get nominated in world-wide events, so little ol’ Social e-Ready are extremely proud to have been nominated in the 2nd Teen Clash Indie Awards, celebrating the energy, creativity and vibrancy of the diy indie sector across the globe.

It’s all part of the Punk 4 Mental Health event, coming up in London at the end of March.  This is raising awareness and much needed funds to challenge the stigma surrounding mental health – in the 40 years since punk hit the streets, too many people have suffered, paying a heavy price for society’s intolerance and ignorance.

The whole event is being co-ordinated by Kathy di Tondo, whose sister Linda battled bipolar disorder and depression her entire life.  Read more here.

The Voting

We’re in the Indie Company of the Year category – to vote, email meetingjoestrummer@gmail.com and mention Social e-Ready as your vote in the Company category.

You haven’t got long – voting closes on Friday 17th February at midnight – so get voting now!!

There are many more artists nominated though, so don’t waste your email, vote in as many categories as you can.  Check this Facebook link for more details.

punk-art-indie-picDates for your Diary

The #Punk4MentalHealth event is spread over several days, starting with workshops, debates, galleries on March 26 – 28.  The 29th March sees a Night of Bands at the famous – or infamous – Dublin Castle in Camden.  The awards forms part of a further Night of Bands at the UnderDog Gallery on 31st March.

Updates to follow…