Changing our marketing activity to match the changing profile of our customers…

When we started Social e-Ready 3 years ago we spoke to businesses who hadn’t explored using social media at all; our potential customers were not available to talk to on Facebook and Twitter so we didn’t use these channels to reach out to them. However, over the past 3 years many more businesses have set up social media profiles and have accepted it as an effective way to achieve marketing goals which in the past had been achieved using phone, mailshots, e-mail and other media.

Summer storm
The other thing which has changed is that although most people understand that social media is a useful marketing tool, having tried it, they also understand that it takes a great deal of time to do it well. This has resulted in many inactive accounts languishing in the digital universe.

We’ve always used Twitter to showcase our company and our account is chock full of comment and conversation reflecting our interests and activities from the past 3 years. As the profile of our customers has changed, we’re adapting our marketing activity to reflect it and have recently been raiding our Twitter timeline for stories that we can post on Facebook. Facebook offers the opportunity to fill in your history in arrears, so if you’ve lost momentum, had no time or use for it in the past there’s no need to start with an empty timeline or leave your page languishing and lonely with nothing to say. If you haven’t got time to do it yourself – get in touch and let us do it for you.

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