The Cringe Factor

There are so many things on #socialmedia that make my toes curl.  A recent article on Hootsuite got us thinking about those posts which have the opposite impact to that intended. Social media is all about positive engagement with people so the last thing we’d want is to switch people off.

The cringe factor is personal, so demographics are at play and have an effect on how the message is interpreted.  We run a number of social media accounts for very different businesses, and adopt a specific tone for each.  What is cringe-worthy on one account may not be on another.

Top of my current list of cringe-making references is a social media Twitter guy with the following profile description: “some people describe me as a social media guru. I don’t correct them”.

What’s your personal cringe maker?

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