The cobbler’s children are always the worst-shod

It’s a well-known phenomenon and there are other versions of the saying as well as many other contemporary examples.

What is the reason for it?

After a day’s work people just don’t want to spend their spare time doing more of the same and there is possibly a reluctance to use their skills without earning money. There may also be a socioeconomic reason – people may not have the time or make enough money to pay for the kind of service they charge others for.

Most of these reasons point to the fact that their business plan is a poor one.  If the job must be done outside work hours, then no consideration has been made for the fact that presenting their skills at home is an opportunity for marketing – and marketing should be part of a business plan. People are increasingly aware of the value of multi-modal marketing practices including promoting one’s capabilities via family and friends especially with the rise of social media as marketing medium.

How do you do in this respect?

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