Far be it for me to disagree with so esteemed a venture capitalist as founder of Dropbox, Fitbit and GuitarHero Brad Feld when he says that “business plans are dead. Business planning is not.” In context, he’s talking about how a traditional 45 page business plan is out of date as soon as it’s written, and how one page business model summaries are more in keeping with today’s business world.
I don’t disagree entirely – but I think the purpose of the plan helps determine its format – and length. Submit a one page summary to a funder, and if they can be bothered instead of issuing a straight rejection, they’ll come back with detailed questions regarding cost and resource implications, cash-flow forecasts and requesting much more detail to support their decision making.
A short summary may be sufficient if the plan is to support the business’ internal strategic direction – but it will still need to be backed up with specifics on how to manage the logistical change any business plan necessitates.
For help turning your ideas into a plan – however long it needs to be, give us a call…
We were recently asked to co-host one of our local #Twitter hours, #ElyHour and give some #socialmedia input. Our audience tended to be people using Twitter, but needing to get become more effective at it. We decided to have a little play with a new product, Adobe Spark, to give our ideas a bit of pzazz – or is it pizazz? Here’s the link to our little videos.
Our aim was to give an insight into some of the shortcuts which make using Twitter so easy. If you’re interested in going deeper into some of the Dark Arts, a useful start point is this article which handily summarises 93 free Twitter apps, complete with links.
We look at how charities and business can develop profitable 2-way relationships… Continue reading “What’s in it for us? How business can work with charities”
Are we more likely to get a sensible answer from within our own circle of friends than from a customer service team? Continue reading “How useful are Customer Services?”
Inspirational quotes are all over social media – but do they actually work in pushing up engagement and interactions? Continue reading “Do inspirational quotes work?”
There are so many apps to help you manage and grow your Twitter accounts, and it does feel like we’ve tried most of them over time! We manage a number of Twitter accounts for our clients, and each has a unique issue to manage, so we’ve had a go at many of the established and new entrants to the Twitter app world. If you’ve not delved deep into this area, here’s a useful list of 93 such apps . Many of these are quite specific with well-defined objectives, whilst some try – and often fail – to be all things to all users.
It’s not often we come across one which actually does something different and incredibly usefully too – but TweetSuite does. The list of functionality covers many of the things other tools already do – the best time to tweet, for example, along with finding influencers, keyword searches, finding those who’ve unfollowed you and such like. You can also schedule posts, even using a bulk uploader to save endless copying and pasting into spreadsheet cells. Continue reading “Sweet Social Media Solutions from TweetSuite”