Get more e-shot opens…

Not only are we on the receiving end of countless e-shots, we have to admit to sending out our fair share for ourselves and clients.  There is, of course, a complex science behind successful email campaigns.  One of those key variables is the subject line – if it doesn’t grab you immediately, you’re not going to click it open, which is what it’s all about.

We tend to open a lot of e-shots anyway, as we’re naturally inquisitive and are always looking for new angles.  When we were told that this one included 144 catchy email subject lines guaranteed to stand out in a crowded in-box, of course we gave them an open!

We’re interested in what you think, though, as, to be honest, we’re not as impressed as we hoped.  A useful starting point, perhaps, but we think we could do better.  Keep an eye on your in-box…

 

Celebrate all things Indie – and Vote for us!

punk-flierNot often do small independents get nominated in world-wide events, so little ol’ Social e-Ready are extremely proud to have been nominated in the 2nd Teen Clash Indie Awards, celebrating the energy, creativity and vibrancy of the diy indie sector across the globe.

It’s all part of the Punk 4 Mental Health event, coming up in London at the end of March.  This is raising awareness and much needed funds to challenge the stigma surrounding mental health – in the 40 years since punk hit the streets, too many people have suffered, paying a heavy price for society’s intolerance and ignorance.

The whole event is being co-ordinated by Kathy di Tondo, whose sister Linda battled bipolar disorder and depression her entire life.  Read more here.

The Voting

We’re in the Indie Company of the Year category – to vote, email meetingjoestrummer@gmail.com and mention Social e-Ready as your vote in the Company category.

You haven’t got long – voting closes on Friday 17th February at midnight – so get voting now!!

There are many more artists nominated though, so don’t waste your email, vote in as many categories as you can.  Check this Facebook link for more details.

punk-art-indie-picDates for your Diary

The #Punk4MentalHealth event is spread over several days, starting with workshops, debates, galleries on March 26 – 28.  The 29th March sees a Night of Bands at the famous – or infamous – Dublin Castle in Camden.  The awards forms part of a further Night of Bands at the UnderDog Gallery on 31st March.

Updates to follow…

#ElyHour: what we did…

This week we were pleased to be asked to co-host #ElyHour and give some #socialmedia input.  We decided to have a little play with a new product, Adobe Spark, to give our ideas a bit of pzazz  – or is it pizazz?  Here’s the link to our little videos. 

Our aim was to give an insight into some of the shortcuts which make using Twitter so easy.  If you’re interested in going deeper into some of the Dark Arts, a useful start point is this article which handily summarises 93 free Twitter apps, complete with links.

If we’ve been asked too many difficult questions, we’ll post answers here when we’ve found them!

 

Making the most of #KLHour

We’ve had a bit of an influx of new people to #KLHour recently – our local Twitter #hour here in King’s Lynn and West Norfolk, Tuesdays from 8.  Here are a few tips to help people make the most of the hour…

The Basics

Use #KLHour in your tweets to get them noticed.  It was once called #KingsLynnHour but that took up too many characters.  Although it’s nominally called an hour, it usually isn’t.  It’s often slow to get going in the summer, and it rarely finishes on the dot at 9.  This is Norfolk, after all.

twitter logoBe Social

Of course you’re here to sell your business, but here’s an interesting fact from Asda: they do 10 non-commercial tweets for every salesy one.  Basic principle is that people do business with people they like – and trust.  So be sociable, and don’t expect immediate results because people need to get to know you.  It’s social media.

Don’t Be Shy

A few of us in the #Hour try to keep an eye open, particularly for new people, and try to include you in conversations.  When it’s busy, though, the timeline is whizzing past and we don’t always spot people, so don’t be afraid to jump into the conversations.  You’ll soon make connections, and we’re quite friendly, honest!

ReTweets

RTs fuel the reach of your messages.  They dramatically expand the number of people who can see a message.  One of the key aims you will have in #KLHour is to achieve as wide a reach as possible, so you’ll want other people to RT your messages.  One key driver in achieving this is reciprocity – if you’re RTing them, they’re more likely to RT you.  Not always, of course!

Reach: what it is

It’s defined as the ‘potential number of people who can see your message’.  If you have 100 followers, and I have 500 and I RT your message, the potential reach for that tweet is 600.  Of course not everyone sees every message, which is why it’s ‘potential’.  The reach of the #KLHour hashtag varies week on week.  One recent week during the summer, which wasn’t so busy, achieved a weekly potential reach of 44,000 – more than the circulation of the Lynn News.  And we know – and you will soon find out – that a lot more people watch #KLHour than actually join in, so it is an effective way of spreading your message to local people.

Measure your own impact

Twitter Analytics tells you your own reach.  Click on your profile, choose Analytics, and then Tweets, and you’ll see how many people have had the opportunity to see each tweet, plus the number of interactions you’ve had.

Key message

It’s a social thing, so it’s got to be fun, but there’s no reason why it shouldn’t be commercial as well.  It’s a balance, and some weeks tend to be more ‘banterful’, some more serious.  It’s up to all of us to make it work, so join in, RT to your heart’s content, and watch your reach mushroom.

Any other tips I’ve missed out?  Do let me know…

Quality: a subjective notion…

We all want high quality content on our timelines.  It’s just I’m not convinced I want Twitter deciding what is quality and what isn’t.

That is what’s happening to your Notifications.  Where before you just had All or Mentions, there’s now Settings.  Click this on and you’ll see they have already decided that you want the Quality filter switched on.

Twitter tells us that “when turned on, it filters lower-quality content, like duplicate Tweets or content that appears to be automated — it does not filter content from people you follow or accounts you’ve recently interacted with”.  So it does filter content from accounts I’ve not recently interacted with.  I don’t want that, I’m happy to put up with duplicates, and I actually want to see some automated stuff because it’s our business!

We say #TakeControlOfYourTwitterTimeline but it will never catch on as a hashtag as it’ll probably be filtered out!

Give a Bit: Social Media for Social Change

GiveBit is a charitable fundraising tool for the social media world. Re-tweeting one of their registered charity posts won’t just spread the word to your followers, you’ll also be donating £1 to the chosen cause.

givebit logoThere are some controls – we all know how easy it is just to hit the RT button. At the end of each month, GiveBit will tell you how many times you’ve RT-ed, so you can check you haven’t over-committed.

For a charity with any size of Twitter presence, this looks like a great idea. Not only is it free for charities to sign up, they get 100% of what has been donated. GiveBit do take a 5% slice, but this is added to the person donating’s bill – for every £1 they donate, they are charged £1.05p. It should also help to build your Twitter following and interest will build.

And for any business looking to beef up their own Corporate Social Responsibility angle, promoting GiveBit to your employees or your own Twitter followers makes it an easy win – win!

Go here to register as an individual or a charity, or find them on Twitter here.

Direct Message – direct from your website…

Have a look over on the right.  Under our Twitter feed, you’ll see a Direct Message button – a brand new feature from Twitter.  Direct messages are a key battleground for #socialmedia platforms – Facebook is now handling an astonishing 60 billion messages a day.

Twitter, keen to keep up, now gives us the ability to offer a direct messaging option from a website.  And it’s easy.  Follow the steps in this Social Media Today article, and you can’t go wrong.  When it’s up, ping us a DM to check it’s working!