Making the most of Crowdfunding

Are you interested in how to make crowdfunding work for you – many businesses would say you should be!

Make crowdfunding work for youA lot of businesses have found it difficult to get funding from banks – which has always been the way it’s been done.  Increasingly, businesses are beginning to look at crowdfunding as a viable alternative.  Originally used mainly by charities to fund small projects, crowdfunding has developed fast.  There are now many different platforms, all offering slightly different packages.

For many, this may appear daunting.  When you’re looking for funding, you need confidence that you’re going down the right route.  A new website – CRUCIAL Crowdfunding – is being launched at the end of May which aims to make crowdfunding simple, by showing you how to make the most of the many opportunities available.

One of our sister companies, Third Sector East in conjunction with Barwell Accountants are putting on a workshop to help people through the process.  If you’re considering growing, or needing investment at any time in the near future, come along to this FREE workshop where we’ll look at:

  • which type of crowdfunding is best for you – debt or equity, donation or reward
  • how to choose which of the many different platforms around is most suitable for your project
  • planning your critical pre-campaign period so you are able to make the most of the campaign itself
  • managing the campaign itself so you are best able to secure success

The workshop takes place on Wednesday 7th June, 2pm till 4pm, at the KLIC building in South Lynn.  Places are free but limited, so you need to book to reserve your place – go here to book.

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Are you a pub, agency or give tips?

Good news for pubs.  There’s a whole new raft of domain names that have just been released, which will help a range of businesses who are associated with agency, design, solutions, style, tech or tips – they’re all available, plus pro, tech, pub and also blog.

For just £29.99 plus VAT for 12 months, you can make your business – or blog – stand out just that little bit more.  And we all know that every little helps.  Go here for more details.

How to be un-social

There’s been a significant upsurge in Twitter activity over the past few months.  Unfortunately, it often seems like the increase in quantity hasn’t been matched by an improvement in quality.  As people become more desperate to achieve an impact, many are turning to automated apps to try and be seen.  Here are my top 5 gripes about automation which are filling up my timeline – and I don’t want them there! Continue reading

From Medium to Large – How Big can Social Media Get?

The term social media at first seems to be an oxymoron because the activity is solitary, and only becomes a social activity in hyperspace, however, the medium has achieved ubiquity so involves society in general and is therefore social.  The term is used to describe a collection of online media that allow people with similar interests to share and it delivers huge audiences. 

Not many years ago you could have described TV as a social medium; family groups or friends sat together and shared the experience, and at the shops, school or work the next day people discussed last night’s telly.  On a typical evening around a third of all UK adults watched Coronation Street and TV was a great place for advertisers to reach huge numbers of people.  Over the last 25 years the number of TV stations and programmes available to us has proliferated and audiences have fragmented, which means a greater number of groups of smaller numbers of people watched the same thing. This makes it harder for an advertiser to use the TV medium to reach a large number of people of a similar type or with a shared interest. 

Continue reading

Tell us a story…

I found a new author – which is a really just another good reason to browse the second-hand book shelves.

We all like a good story.  A recent article from Hootsuite argued that choosing to market products with data, facts and figures is counter to human nature, and an approach based on telling stories is more likely to hit the right buttons.  The fundamental point they make is that “we are not ‘businesses’ connecting with ‘consumers’; we are people connecting with other people”.

Some people are not natural storytellers, but we all have stories to tell within us.  Part of the knack is finding the right way to tell them.  Same with businesses – there are always stories to tell – new things, old histories, people things.

So if you’ve got a blog page on your website, tell a story about your business.  And if you haven’t got a blog, perhaps it’s time for us to help you start one.

By the way, the author was William Haggard, someone I’d never heard of before who wrote thriller-type books from the 50’s up to 1990, so there’s a lot of catching up to do.  Variously described as “the adult Ian Fleming”, and “CP Snow with action”.
bookshelf pic