Are you a pub, agency or give tips?

Good news for pubs.  There’s a whole new raft of domain names that have just been released, which will help a range of businesses who are associated with agency, design, solutions, style, tech or tips – they’re all available, plus pro, tech, pub and also blog.

For just £29.99 plus VAT for 12 months, you can make your business – or blog – stand out just that little bit more.  And we all know that every little helps.  Go here for more details.

How to be un-social

There’s been a significant upsurge in Twitter activity over the past few months.  Unfortunately, it often seems like the increase in quantity hasn’t been matched by an improvement in quality.  As people become more desperate to achieve an impact, many are turning to automated apps to try and be seen.  Here are my top 5 gripes about automation which are filling up my timeline – and I don’t want them there! Continue reading

From Medium to Large – How Big can Social Media Get?

The term social media at first seems to be an oxymoron because the activity is solitary, and only becomes a social activity in hyperspace, however, the medium has achieved ubiquity so involves society in general and is therefore social.  The term is used to describe a collection of online media that allow people with similar interests to share and it delivers huge audiences. 

Not many years ago you could have described TV as a social medium; family groups or friends sat together and shared the experience, and at the shops, school or work the next day people discussed last night’s telly.  On a typical evening around a third of all UK adults watched Coronation Street and TV was a great place for advertisers to reach huge numbers of people.  Over the last 25 years the number of TV stations and programmes available to us has proliferated and audiences have fragmented, which means a greater number of groups of smaller numbers of people watched the same thing. This makes it harder for an advertiser to use the TV medium to reach a large number of people of a similar type or with a shared interest. 

Continue reading

Tell us a story…

I found a new author – which is a really just another good reason to browse the second-hand book shelves.

We all like a good story.  A recent article from Hootsuite argued that choosing to market products with data, facts and figures is counter to human nature, and an approach based on telling stories is more likely to hit the right buttons.  The fundamental point they make is that “we are not ‘businesses’ connecting with ‘consumers’; we are people connecting with other people”.

Some people are not natural storytellers, but we all have stories to tell within us.  Part of the knack is finding the right way to tell them.  Same with businesses – there are always stories to tell – new things, old histories, people things.

So if you’ve got a blog page on your website, tell a story about your business.  And if you haven’t got a blog, perhaps it’s time for us to help you start one.

By the way, the author was William Haggard, someone I’d never heard of before who wrote thriller-type books from the 50’s up to 1990, so there’s a lot of catching up to do.  Variously described as “the adult Ian Fleming”, and “CP Snow with action”.
bookshelf pic