Facebook is the largest social media. Growth is particularly strong in the 40 plus age group – people with money who make decisions.
Anyone using Facebook knows that they restrict who sees what. On average, your business page posts will be seen by just 17% of the people liking your page. Facebook wants you to advertise, and they make it very easy for you to do so – click a Boost Post or Promote Page button and you’re away! And Facebook advertising is certainly an attractive option if you want to get in front of their users.
What you may not realise is that the simpler Facebook advertising options are less targeted than you probably ought to be. Facebook makes all the decisions on your behalf. Wouldn’t you like to take control?
This is not necessarily as easy as it may appear. There are a number of stages you need to go through – including defining your demographic, determining exactly what you want to get out of the ad, designing the content and knowing how to respond.
We help you with a one-to-one session to give you the skills and knowledge to make Facebook advertising work for you. We know the pitfalls.