We’ve had a bit of an influx of new people to #KLHour recently – our local Twitter #hour here in King’s Lynn and West Norfolk, Tuesdays from 8. Here are a few tips to help people make the most of the hour…
Use #KLHour in your tweets to get them noticed. It was once called #KingsLynnHour but that took up too many characters. Although it’s nominally called an hour, it usually isn’t. It’s often slow to get going in the summer, and it rarely finishes on the dot at 9. This is Norfolk, after all.
Of course you’re here to sell your business, but here’s an interesting fact from Asda: they do 10 non-commercial tweets for every salesy one. Basic principle is that people do business with people they like – and trust. So be sociable, and don’t expect immediate results because people need to get to know you. It’s social media.
Don’t Be Shy
A few of us in the #Hour try to keep an eye open, particularly for new people, and try to include you in conversations. When it’s busy, though, the timeline is whizzing past and we don’t always spot people, so don’t be afraid to jump into the conversations. You’ll soon make connections, and we’re quite friendly, honest!
RTs fuel the reach of your messages. They dramatically expand the number of people who can see a message. One of the key aims you will have in #KLHour is to achieve as wide a reach as possible, so you’ll want other people to RT your messages. One key driver in achieving this is reciprocity – if you’re RTing them, they’re more likely to RT you. Not always, of course!
Reach: what it is
It’s defined as the ‘potential number of people who can see your message’. If you have 100 followers, and I have 500 and I RT your message, the potential reach for that tweet is 600. Of course not everyone sees every message, which is why it’s ‘potential’. The reach of the #KLHour hashtag varies week on week. One recent week during the summer, which wasn’t so busy, achieved a weekly potential reach of 44,000 – more than the circulation of the Lynn News. And we know – and you will soon find out – that a lot more people watch #KLHour than actually join in, so it is an effective way of spreading your message to local people.
Measure your own impact
Twitter Analytics tells you your own reach. Click on your profile, choose Analytics, and then Tweets, and you’ll see how many people have had the opportunity to see each tweet, plus the number of interactions you’ve had.
It’s a social thing, so it’s got to be fun, but there’s no reason why it shouldn’t be commercial as well. It’s a balance, and some weeks tend to be more ‘banterful’, some more serious. It’s up to all of us to make it work, so join in, RT to your heart’s content, and watch your reach mushroom.
Any other tips I’ve missed out? Do let me know…