Get more e-shot opens…

Not only are we on the receiving end of countless e-shots, we have to admit to sending out our fair share for ourselves and clients.  There is, of course, a complex science behind successful email campaigns.  One of those key variables is the subject line – if it doesn’t grab you immediately, you’re not going to click it open, which is what it’s all about.

We tend to open a lot of e-shots anyway, as we’re naturally inquisitive and are always looking for new angles.  When we were told that this one included 144 catchy email subject lines guaranteed to stand out in a crowded in-box, of course we gave them an open!

We’re interested in what you think, though, as, to be honest, we’re not as impressed as we hoped.  A useful starting point, perhaps, but we think we could do better.  Keep an eye on your in-box…

 

#ElyHour: what we did…

This week we were pleased to be asked to co-host #ElyHour and give some #socialmedia input.  We decided to have a little play with a new product, Adobe Spark, to give our ideas a bit of pzazz  – or is it pizazz?  Here’s the link to our little videos. 

Our aim was to give an insight into some of the shortcuts which make using Twitter so easy.  If you’re interested in going deeper into some of the Dark Arts, a useful start point is this article which handily summarises 93 free Twitter apps, complete with links.

If we’ve been asked too many difficult questions, we’ll post answers here when we’ve found them!

 

Quality: a subjective notion…

We all want high quality content on our timelines.  It’s just I’m not convinced I want Twitter deciding what is quality and what isn’t.

That is what’s happening to your Notifications.  Where before you just had All or Mentions, there’s now Settings.  Click this on and you’ll see they have already decided that you want the Quality filter switched on.

Twitter tells us that “when turned on, it filters lower-quality content, like duplicate Tweets or content that appears to be automated — it does not filter content from people you follow or accounts you’ve recently interacted with”.  So it does filter content from accounts I’ve not recently interacted with.  I don’t want that, I’m happy to put up with duplicates, and I actually want to see some automated stuff because it’s our business!

We say #TakeControlOfYourTwitterTimeline but it will never catch on as a hashtag as it’ll probably be filtered out!

Direct Message – direct from your website…

Have a look over on the right.  Under our Twitter feed, you’ll see a Direct Message button – a brand new feature from Twitter.  Direct messages are a key battleground for #socialmedia platforms – Facebook is now handling an astonishing 60 billion messages a day.

Twitter, keen to keep up, now gives us the ability to offer a direct messaging option from a website.  And it’s easy.  Follow the steps in this Social Media Today article, and you can’t go wrong.  When it’s up, ping us a DM to check it’s working!

The Age Gap…

Another batch of impressive ‘A’ level results last week will send a new cohort of learners off to university this autumn.   Come three years’ time or so, what skills will they bring to the marketplace?  Or rather – what will they be lacking?  A study of recruitment managers in the US  identified the top 5 gaps in graduate skills as being:

  • Critical thinking and problem solving
  • Attention to detail
  • Communication
  • Writing proficiency
  • Leadership

We’ve been reviewing our website (again!) and these are the very themes which we keep coming back to.  Our approach to social media is focused on using effective communication to help businesses meet their marketing objectives (which we go into more detail on here).  It’s been a while since I graduated!

The Cringe Factor

There are so many things on #socialmedia that make my toes curl.  A recent article on Hootsuite got us thinking about those posts which have the opposite impact to that intended. Social media is all about positive engagement with people so the last thing we’d want is to switch people off.

The cringe factor is personal, so demographics are at play and have an effect on how the message is interpreted.  We run a number of social media accounts for very different businesses, and adopt a specific tone for each.  What is cringe-worthy on one account may not be on another.

Top of my current list of cringe-making references is a social media Twitter guy with the following profile description: “some people describe me as a social media guru. I don’t correct them”.

What’s your personal cringe maker?

Why ‘The Best Time to Tweet’ isn’t necessarily the best time

The question ‘when is the best time to tweet?’ will occur to anyone who is looking to engage an increasing numbers of followers.  There are a number of apps that claim to tell you – but the truth is they only tell you part of the answer, often being when the majority of your followers, or your community, is online.

For a new account this probably is a good time to tweet, as it will help you to get in front of the most people with the least effort.  In the long term, and for established accounts, we don’t think this represents a sound strategy. Continue reading